Consumer Insight Market Research

DeepQuest® is a state of the art research facility located in V.I, Lagos.

Our unique and proprietary DeepQuest® research elicitation technique unravels the Unconscious; and therefore exposes all the forces that come to play in the existence of the brand; and all the hidden,

but shared Brand Meanings that should drive the Communication Strategy.

The resultant creation of Brand Platforms provide the necessary insights and guidance required for the effective long-term development of the brand. The disciplines of Brand Architecture and Market Context were pioneered in Nigeria by IMS; and our credentials in this area are unrivalled.