Climax

Be Prepared

Climax

Climax a herb based energy drink had been launched in 2008 by Nigerian Breweries PLC.

Market penetration posed a huge challenge as the energy drinks market was indeed a red ocean with over 200 brands mercilessly struggling for a place in the cluttered category.

To get ahead, Climax had to come to the playing field with it own very differentiated style and communication. For this IMS was contacted…