Clinton Health Access Initiative

Conquering the Mosquitoes

Clinton Health Access Initiative

Artemisinin Based Combination Therapy (ACT) had been developed to combat the Quinine Resistant Malaria Parasite; a deadly killer in Semi-Urban and Rural Areas of Nigeria.

Through the intervention of Clinton Health Access Initiative(CHAI), this therapy was to be made available pan-Nigeria at a subsidized price.

We were briefed to develop a nationwide campaign to drive awareness for and induce purchase of this life saving therapy.